Steve Jobs former CEO of Apple has passed away at the age of 56 rights after the new iPhone 4S conference and put the world in a great sorrow. He was battling with pancreatic cancer for almost eight years.

          He was one of the most talented people who came to this world and he changed how we live forever. He lived his life everyday like it was his last day and that’s how he had achieved all of his succeeds. In 2005, at Stanford University commencement he said:

          “Almost everything-all external expectations, all pride, all fear of embarrassment or failure-these things just fail away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the tarp of thinking you have something to lose. You are already naked. There is no reason not to follow your heart” He changed the way every one of us sees the world.

          I think it is important to remember that he was a human being, who likely shared far many more moments with his family than the moments with his family Thant the moments we were allowed to see.

          While the world mourns the loss of a visionary, we must remember this; a wife has lost her husband. Children have lost their father. And those people, there will never again be a moment quite like this.

          We are writing this it express our sadness on death of Steve Jobs and celebrate his exdordinary life in Apple.

Why Apple Is Successful?

          It is again information dissymmetry and the understanding of people’s emotions. When Steve Jobs and Steve Wozniak founded Apple, many Apple Fellows thought that Steve Wozniak was the genius, and Jobs just the salesperson.

          In fact, they were both geniuses. Woz made a huge, admirable technical performance by designing and manufacturing a computer in a garage, which  was meant to be a personal computer, when ht industry was 100% mainframe oriented. Technically speaking, this was nothing the other computer companies couldn’t master with a pile of greenbacks. Together, Jobs and Woz understood that the computer will go private, and decided to build computer for the people, and not for the industrial or business process. This is the first key to success. Jobs in a conference in 195, one year after the first Mac was sold, said that he was dreaming of a computer that would carry all his books, music, calendar and address book and fits in the rear pocket of his jeans. Laughs, Bud Trible, Head of Software Development, used to say that Jobs was creating a reality distortion field among developers. Further on, Jobs left Apple and no marketing god has been able to rejuvenate the company.

Understanding What People Want

          The master factor to success ha seen the deep understanding of people’s emotion, i.e. what makes people proud and happy, what they want even without telling. Most people want to have a computer to achieve many tasks, but they can’t all be software engineers. If you build complicated machines for people, then the tech hurdle is too high, and you get only specialist clients that know what the buy: you land into a deadly price per feature competition. If you try to build simple, efficient machines, that produce the same job and made the user proud to use it, you will be able to sell with a higher markup and earn more money. The huge challenge here is it to make an easily accessible machine packed with more features than the others, but simpler. This is the real technical highlight.

Innovations and Creativity

          When the word Innovation comes to our mind, we think of the work “futuristic”, Right? Well, let me clear something for you, that is exactly what Apple is. They create product that nobody would have thought in 5 or even 10 years.

          When Apple introduced first iPad, they actually created a new category of devices between a smart phone and a computer which does certain things better than both smart phones and computers. They created a need for a device which wasn’t felt be-fore iPad. What other companies stated to do for compete with Apple over iPad was copying iPad. When Steve Jobs was introducing iPad 2, he made a great statement. HeKyle Baxtler says:

          When competitors saw that the iPad was selling so strongly, they decided that they needed to sell a tablet device, too, because they thought Apple was selling a ton of iPads because it is a tablet. They didn’t understand that people are actually buying them because the iPad is a confluence of purposefully designed hardware and software. So they put Windows and Android-powered devices on the market, and sold very few devices.

Experience

          Apple has been in computer industry for more than 35 years and that give them the edge of newer technologies. Apple is one of those companies that exactly knows what to do with the newer technologies   and won’t ruin it for good. (Although I think they are the only company who knows what to do with newer technologies)

Simplicity

          When you first hold an iPad in your hands, you exactly know what to do with that and how to interact with it. Yes, iPad doesn’t have the strongest hardware among the other tablets, but it does some certain stuff and it does them perfectly.

          This simplicity applies to all the Apple products. They are so simple even senior citizen won’t have       any problem using them.

          Steve Hobs has in many keynotes and demos said that Apple’s various products ‘just work.” What we must not forget, though, is that creating technology products that are simple is no trivial task. Simple solutions require sophisticated technologies. Apple knows this better than anyone and it has oriented itself to succeed at just that.

Vertical Integration

          Apple is actually four diverse and thriving companies all wrapped up into one. It’s a hardware company, a software company, a retail company. Most technology companies in the world can manage one or two of these disciplines, but only Apple has all four entities working in harmony.

          Apple, as we say, is vertically integrated. It controls all the major critical parts of the chain used to make and sell products. Apple builds great hardware, owns the core software experience, optimizes its software for that hardware, equips it with web services (iTunes and iCloud), and finally controls the selling experience through its own retail stores.

Technology as Art

          Apple has a culture that is completely unique, which is another reason for its success. Steve Jobs in his many keynotes has pointed out that Apple’s approach to products is that they are at the union of liberal arts and technology. Nobody in the industry so far has been able to mach Apple’s eye for design.

          What this means is that there is an added dimension of design and technology as art that influences the thinking of those who work at Apple emphasizes simplicity.

          The advice we give to our clients is to pick their battles. They simply aren’t oriented to complete on every playing field as Apple.

Futuristic Thinking

          Apple is successful because of the philosophy that says “Do not make a product that the customer has; make that product that every customer will want to have.” Apple is not confined to customer satisfaction. It is customer delight.

          Every customer somehow feels proud to own an Apple product today. They are willing to pay the extra price and no one is trying to get a bargain deal when it involves Apple products. Also Apple has captured the heart of the youth. Every high schools or college student wants to sport an Apple laptop or an iPhone of an iPod. Apple, along with Star Bucks and Nike, have concoured the youth market. It is a psychological conquest where appeal, simplicity and advancement have been combined to perfection.

Becoming The Name

          You don’t buy tissues, you buy Kleenex.

          You don’t buy MP3 players, you buy an iPod.

          You don’t buy a smart phone, you buy an iPhone.

          You don’t buy a tablet, you buy an iPad.

          Have you noticed what they’re doing here? Apple isn’t content with being a leader in sales alone, they want to own the market itself, which explains why they’ve engineered iTunes as the major music provider that it is, and why the iPad, having the luxury of being the first, has now set the trend for future tablet devices. From here on out, everything will be compared to the iPad, iPhone, iPod and iTunes.

          The iPhones wasn’t the first phone, but they engineered it to be so unique that you couldn’t help but think was. The iMac isn’t the first all in one, but it becomes the only one that mattered. This is exactly what Apple wants us to believe and they are successful in doing it.

          Many of us are using Apple products now and we love the, there goes no question. Without Steve Jobs as CEO, everyone thought that it would be the end for Apple, but the brightest days of Apple are yet to come.

          Apple definitely has the edge when it comes down to innovation.

          These are the few things, in my point of view, where Apple got the equation right and there are still many other stuff that other business can learn from Apple.

၀န္ခံခ်က္။       ။ Damon Moazemi ၏ In Memory of STEVE JOBS (BIST magazine , issue No:17, October-2011)  မွ တိုက္ရိုက္ ကူးယူ ေဖာ္ျပထားျခင္းျဖစ္ပါသည္။ JOBS ကို ဂုဏ္ျပဳျခင္းေသာေၾကာင့္ျဖစ္ပါသည္။ ဓာတ္ပံုမ်ားကို Google မွ ရယူပါသည္။